Snapchat introduces a redesigned app that separates your friends from brands | Spanlish

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Wednesday, November 29, 2017

Snapchat introduces a redesigned app that separates your friends from brands

Snap today introduced a redesign of its flagship app intended to promote more intimate sharing among friend groups while pushing professionally produced content into a separate feed. The redesigned Snapchat includes a new dynamic friends page that incorporates both chat messages and ephemeral stories, and pushes items from your close friends to the top of the feed for the first time. It will begin appearing later this week for a small test group, and is expected to roll out more broadly in coming weeks.

The move comes at a time when Snap is under mounting pressure to grow its stagnant user base. The core idea in the new Snapchat is to put your friends on one side of the app, and brands on the other. In the center is Snap camera, which...

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