Perfect attribution modeling and how to attain this marketing nirvana | Spanlish

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Tuesday, October 3, 2017

Perfect attribution modeling and how to attain this marketing nirvana


Technology has forever changed the retail shopping experience. Consumers inhabit a digital omni-channel age where people are using their smartphones, tablets and laptops to research, compare and make purchase decisions. A lot of startups and companies are investing in paid media advertising, (Adwords, display, social ads, SEO, email, etc.) to increase downloads, signups, sales, leads and customer acquisitions. But a large part of quantifying the return on marketing is knowing which campaigns are the most effective—not only does this inform you where you should focus your resources to acquire new customers, but also this allows you to reasonably plan and…

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