OkCupid Is Now Letting You Show Off Your Activism On Your Dating Profile | Spanlish

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Friday, September 15, 2017

OkCupid Is Now Letting You Show Off Your Activism On Your Dating Profile

In the age of Tinder and Bumble, dating apps can get a bad rap for being shallow and unauthentic. But OkCupid is out to give online dating a little more substance — including tapping into the values and causes that are most important to would-be partners. For now, the online dating giant is allowing profiles to show their support for a specific cause: Planned Parenthood.

If they so choose, users can now pledge their support for Planned Parenthood on their profile and have an #IStandwithPP badge displayed for potential suitors to see. The badge also affects the OkCupid algorithm to factor out other profiles that don't feel the same way. 

In the blog post explaining why they chose to partner with Planned Parenthood, OkCupid reminded readers "The Planned Parenthood organization provides affordable healthcare to nearly 5 million men, women and children every year, not only in the US but also in developing countries around the world." After the incredible response OkCupid also said they will also be matching donations to Planned Parenthood up to $50,000. 

Some are already quick to judge the app for allowing people to filter out matches based on a political issue. For example, Breitbart titled their coverage of the piece "OK Cupid Partners with Planned Parenthood to Filter Out Pro-Life Users". What's important to note here is that it's totally optional to even vote on the issue on OkCupid. There are a lot of people who don't consider politics a major part of their lives, and they can simply opt out of the whole thing.

[Photo Credit: Flickr]

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