Did you catch Apple’s nod to China on Tuesday? | Spanlish

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Friday, September 15, 2017

Did you catch Apple’s nod to China on Tuesday?

Apple made a subtle overture to China during its iPhone event on Tuesday as part of its long-term goal to win over the giant market. During a segment presenting the revamped Apple Watch, Apple COO Jeff Williams made a quick reference to WeChat, a messaging app popular in China. “Third-party apps like WeChat work over cellular as well,” he said while discussing the watch’s LTE features. Out of the more than two million third-party apps out there, Williams only called out WeChat.

So why did Williams bring up WeChat and not WhatsApp, another globally successful messaging app? Williams’ mention of an app popular in China and unfamiliar to many Americans was deliberate. Willy Shih, a professor of management practice at Harvard Business...

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